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The Flower Show

Bloom Philly! Contest Will Beautify and Spread Cheer Throughout Region with Businesses Creating Floral-Inspired Decorations and Food Offerings

April 08, 2021

diamond icon Press Release

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PHILADELPHIA (April 8, 2021) — Pennsylvania Horticultural Society (PHS) announces changes to the annual Bloom Philly! decorating contest. Bloom Philly! is a regional competition that invites businesses in the Greater Philadelphia area to join the excitement of the upcoming PHS Philadelphia Flower Show. Large and small businesses throughout the city and suburbs help the non-profit amplify its message by creating festive, flower-filled displays and menu items inspired by the 2021 Philadelphia Flower Show theme, “Habitat: Nature’s Masterpiece.” 

2021 presents a new season and new venue for the Philadelphia Flower Show. For the first time in its almost 200-year history, the Show will take place outdoors. Traditionally, held in March to mark the start of the Spring planting season, this year’s Show will be held Saturday, June 5-Sunday, June 13 at FDR Park in South Philadelphia.

The Bloom Philly! contest kicks off on April 26 and goes through May 24. The Bloom Philly! Contest serves two purposes — to raise awareness and attention for the Philadelphia Flower Show and to spread joy and cheer throughout the region by creating beautiful, floral-inspired décor and menu items that pay homage to the Flower Show’s legacy. This year, more than ever, our businesses will spread the excitement, joy and wonder of the annual event, said Sam Lemheney, Chief of Shows and Events for the Pennsylvania Horticultural Society.” We can’t wait to see the ingenuity, creativity, and bold style that our businesses imagine for the contest. We expect that our new categories will present far more opportunities to engage businesses than we have ever seen.”

Bloom Philly! has expanded its contest categories with new categories and welcomes participation from food and beverage businesses to enter fun and tasty Flower Show-inspired menu items, streetery décor, virtual events, and short-term pop ups. Collaborations with professional florists and event designers will compete in their own unique category. 

Award Categories
NEW - Best Outdoor Container & Window Garden Display (using living plants)
NEW - Best Cut Flower Installation (using live cut flowers)
NEW - Best Business / Neighborhood District
NEW - Best Collaboration with a Professional Floral Designer
NEW - Best Indoors Display
NEW - Best Streetery (Street Eatery)
NEW - Best Food Item
NEW - Best Beverage
Best Illustration of the 2021 Flower Show theme “Habitat: Nature’s Masterpiece
Best Illustration of the Pennsylvania Horticultural Society’s Mission & Values
Best Overall Design Aesthetic & Craftsmanship / Grand Prize Winner
People’s Choice

Early examples of exciting entrants include:

  • Rouge – Rittenhouse Square’s famed American eatery will compete in the new “Streetery” category featuring a new garden-inspired tent with a ceiling made of wisteria and decorated with garden gnomes. The restaurant will also create botanical-inspired cocktails.
  • Buddha Babe – West Mount Airy’s new baby boutique and design studio will compete in the “Professional Collaboration” category with Fête Urbane
  • “Food and Beverage” category with entries from Rally Coffee, The Artisan Marshmallow Co., Vibrant Coffee Roasters, and 12th Street Catering

For the first time, Pennsylvania Horticultural Society will reward winners in key categories with cash prizes of $500, thanks to the generosity of Clarke & Cohen.  Established in 1921, Clarke & Cohen is a fourth generation, family-owned Philadelphia public insurance adjuster and property loss consultant.  The company has decades of experience successfully managing complex claims in the Philadelphia region, South Jersey including the Jersey shore, and throughout the country. Clarke & Cohen supports clients with 24/7 emergency service, immediate response and a consultative approach that aims to settle claims to the utmost value for both residential and commercial claims .The team has extensive experience with all types of property loss and is thoughtful and sensitive, efficient and tenacious. More than just technical expertise, clients find a supportive team that manages stress, grief and anxieties, while working tirelessly to recover the property that has been lost.  This strategy helps the claims process work favorably for the property owner. The original location of the company still stands in Old City, located at Chestnut and Bank Streets.

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