Rob Feinberg is the Chief Marketing, Sales, and Communications Officer (CMSCO) at PHS where he helps to support and amplify the organization's rich history and bright future of programs, events, and region-wide impact. A seasoned marketing and advertising professional with nearly 20 years of experience, he's spearheaded exceptional multi-platform marketing programs for some of the world's most iconic brands while engaging audiences around the world. His creativity and innovative strategies have led to record-breaking success, award-winning work, first-to-market ideas, and frameworks for a broad swath of clients.
Prior to PHS, Rob oversaw the development and execution of branded content programs at Condé Nast for five years, working with storied brands such as Vogue, Bon Appetit, Architectural Digest, Wired, The New Yorker and more. He's led teams of all sizes, producing thousands of integrated marketing programs across almost every industry imaginable, innovating for clients such as Netflix, White Claw, Gucci, Dyson, LEGO, Zelle, Disney+, Levi's, and Capital One. Additionally, Rob helped to operationalize the Condé Nast marketing team in the midst of a digital and global transformation, and went on to help develop strategic opportunities for tentpole events like the Pitchfork Music Festival, Met Gala, Vanity Fair Oscar Party, and more.
Prior to Condé Nast, Rob spent five years at MTV where he helped to develop integrated marketing campaigns that spanned TV, digital, and events, and led the way on social-first and influencer-led programs with brands like Pepsi, Hershey's, Microsoft, and Applebee's. Through a mix of talent, content, and social strategies, his programs drove millions of impressions (and in one case a record-breaking 1 billion impressions with Mountain Dew). He's especially proud of his work at SXSW, Comic Con, and the MTV Video Music Awards, where he launched a first-of-its kind music festival within the show, as well as a YouTube-first series with Pepsi that highlighted emerging artists like Alessia Cara. He even helped reboot childhood favorite TRL (Total Request Live) in his final year at MTV.
Rob began his career at the watsons, an award-winning creative agency, where he served as an Account Executive, Copywriter, Video Editor, and Producer, splitting his seven years at the agency between account and creative roles. He worked directly with clients to create and execute consumer-facing multi-media advertising and marketing campaigns for a diverse range of clients, including Whole Foods Market, Cabot Creamery, Madison Square Garden Entertainment, U.S. Figure Skating, New York Liberty (WNBA), and the New York Department of Health.
He holds a Bachelor of Arts (B.A.) degree in Communications, with a minor in Writing & Studio Art, from the University of Pittsburgh, where he graduated magna cum laude.
In his spare time, you can find Rob spending time with his husband and dog (Cookie) on the couch in the winter, on the beach in the summer, or taking long walks around Philadelphia all year long. He loves all things pop culture, animals, games (be it board or video), as well as puzzles, arts & crafts, and karaoke. A Philadelphia native, Rob spent 15 years working in NYC and recently moved back in 2020 -- so if you've got local food or activity recommendations, he's all ears.