July 26, 2023 – Philadelphia, PA – The Pennsylvania Horticultural Society (PHS) is pleased to announce that Rob Feinberg has been appointed as the new Chief Marketing, Communications and Sales Officer (CMSCO) of PHS. Feinberg will expand awareness, revenue, and support for the 196-year-old organization that uses gardening and horticulture to advance health and well-being.
As a member of PHS’s Executive Team, Feinberg will help advance Vision 2027, PHS’s strategy to use its full organizational capacity to unlock horticulture’s potential to advance the health and well-being of the Greater Philadelphia region by addressing four social determinants of health:
Creating healthy living environments
Increasing access to fresh food
Expanding economic opportunity
Building meaningful social connections
Feinberg will engage a diverse community of more than 300,000 supporters, volunteers, and gardeners and will grow PHS’s brand recognition as a leader in horticulture along with driving brand awareness and sales for the historic PHS Philadelphia Flower Show, the nation’s oldest and largest horticultural event.
"I am thrilled to welcome Rob Feinberg, an incredibly skilled and seasoned professional, to join the PHS team. With his remarkable proven leadership, we anticipate significant progress for our organization as we seek to expand awareness of the social and environmental impact PHS creates every day and enlist more individuals and businesses to invest in our cause across the Greater Philadelphia region," stated Matt Rader, PHS President.
“From the moment I moved back to Philadelphia, I knew I wanted to get involved and make a difference in the community that shaped so much of who I am today. Joining PHS and discovering all the ways they're nurturing and supporting the region feels like the perfect alignment of values and culture that this city is known for,” stated Rob Feinberg, newly appointed CMSCO for PHS. He continued, “There’s so much story to tell with PHS and I’m eager to apply my marketing expertise in empowering this impactful work within the Greater Philadelphia region. I’m proud to join a team that’s creating lasting positive change for the people we serve."
With 20 years of experience, Feinberg has spearheaded exceptional multi-platform marketing programs for some of the world's most iconic brands, engaging audiences on nearly every platform. His creativity and innovative strategies have led to record-breaking success, award-winning work, and first-to-market ideas for a broad swath of clients.
Prior to joining PHS, Feinberg oversaw the development and execution of branded content programs at Condé Nast for five years, working with storied brands such as Vogue, Bon Appetit, Architectural Digest, Wired, The New Yorker, and more. He has led teams of all sizes, producing thousands of integrated marketing programs across almost every industry imaginable, innovating for clients such as White Claw, Dyson, Zelle, Disney+, W Hotels, and Valentino. Additionally, Feinberg helped to operationalize the Condé Nast marketing team in the midst of a digital and global transformation and went on to help develop strategic opportunities for tentpole events like the Met Gala, Vanity Fair Oscar Party, Pitchfork Music Festival and more.
Prior to Condé Nast, he spent five years at MTV where he helped develop integrated marketing campaigns that spanned TV, digital, and events and led the way on social-first and influencer-led programs with brands like Pepsi, Hershey's, Microsoft, and Applebee's. Through a mix of talent, content, and social strategies, his programs drove millions of impressions (and in one case, a record-breaking one billion impressions with Mountain Dew). His work includes activations at pop culture staples such as SXSW, Comic Con, and the MTV Video Music Awards, where he launched a first-of-its kind music festival within the show, as well as a YouTube-first series with Pepsi that highlighted emerging artists.
ABOUT PENNSYLVANIA HORTICULTURAL SOCIETY
The Pennsylvania Horticultural Society (PHS), an internationally recognized nonprofit organization founded in 1827, uses horticulture to advance the health and well-being of the Greater Philadelphia Region. PHS programs create healthier living environments, increase access to fresh food, expand access to jobs and economic opportunity, and strengthen deeper social connections between people. PHS’s work spans 250 neighborhoods; an expansive network of public gardens and landscapes; year-round learning experiences; and the nation’s signature gardening event, the Philadelphia Flower Show. PHS provides everyone with opportunities to garden for the greater good as a participant, member, donor, or volunteer. For information and to support this impactful work, please visit PHSonline.org.